The Psychology of Yellow and Understanding it’s Impact The psychology of yellow, is indeed an interesting subject. We know that colors have a tremendous impact on the human psyche. From influencing our moods to making us feel certain emotions, colors can be used to create powerful visuals that evoke strong reactions from viewers. The color yellow has a certain impact on children and affects their perception and behavior. Psychologically, yellow is associated with happiness, joy, optimism, and energy as well as its darker implications such as cowardice and deceit. These are all important factors in the psychology of yellow. The Psychology of Yellow and it’s Impact on Children The…